One of the sequences behind UpHire's outbound was an always-on, five-email campaign in Instantly aimed at SaaS sales leaders in Toronto. It ran at about 500 emails a day, held a 4% reply rate, and brought in 3 clients over 12 months.
It worked. It's also older in style than the job-change campaign that came after it, and I'd rebuild it today.
How it was built
Pattern-interrupt subject lines, the pressure of hitting revenue targets, and a client story as proof. Each email asked for 15 minutes with a reply-to-book CTA. The follow-ups were a one-line bump, a competitor story, a one-line question, and a polite breakup.
What I'd change
Drop the fake context. A RE: on a first email and a "Sent from my iPhone" line both pretend to a relationship that doesn't exist. Buyers notice, and so do spam filters.
Add a signal to every lead. Hiring, funding or a new leader, so each email answers "why this person, why now". The job-change campaign showed how much timing does on its own.
Cut the first email to under 75 words. One idea and a softer CTA. The first email's job is to start a conversation, not to make the whole case.
A sequence that works is a baseline, not a finish line.
The full copy for this sequence and two others is in the outbound copy samples.